13
May
2023

Artist RAC Delivers A New Membership Experience With Cult Pass

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TL;DR:

  • RAC collaborates with HIFI Labs to launch the CULT Pass, a blockchain-enabled membership pass that evolves based on the owner’s wallet contents.
  • The NFT orb of the CULT Pass uses generative seeds from digital artist Andres Reisinger and audio triggers by RAC.
  • The project explores the intersection of Web3 and AI, providing a unique and dynamic experience for fans.

Grammy-winning electronic musician RAC, also known as André Anjos, has teamed up with HIFI Labs to introduce the CULT Pass, an innovative blockchain-enabled membership pass designed to offer a dynamic and personalized experience for his Web3 supporters. Unlike traditional static digital images, the CULT Pass NFT orb evolves based on the contents of the owner’s wallet, incorporating generative seeds from renowned digital artist Andres Reisinger, visual prompts from text-to-image AI model Stable Diffusion, and audio triggers by RAC himself. This project not only pushes the boundaries of Web3 technology but also represents RAC’s ongoing efforts to bridge the gap between artists and their audiences.

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A Revolutionary Membership Pass:

The CULT Pass, officially announced last week but already distributed to RAC’s most dedicated fans several months ago, aims to go beyond merely selling a product. Instead, it focuses on the concept of belonging and building a community. RAC has been at the forefront of Web3 experimentation, with previous projects including releasing full albums via the Ethereum blockchain and exploring the potential of NFTs, Patreon, and Discord to foster artist-fan interactions.

Unleashing the Potential of Web3 and AI:

By harnessing the power of Web3 and AI, the CULT Pass demonstrates the exciting possibilities at the intersection of these technologies. The dynamic nature of the NFT orb not only reflects the unique artistic vibe of Reisinger but also adapts to the owner’s wallet contents, creating a truly personalized experience. The CULT Pass transcends the limitations of traditional membership tokens and serves as a layer above social networks, allowing supporters to take ownership of their community and be part of something greater than themselves.

 

A Glimpse into the Future:

The current version of the CULT Pass orb is considered an early iteration, with plans to expand its functionalities in the near future. RAC envisions integrating generative music and video into subsequent versions of the orb, further enhancing the immersive experience for fans. Additionally, off-chain activities like streaming music on Spotify, purchasing gig tickets, and participating in livestreams will influence how the orb evolves, providing fans with unique rewards and unlocking exclusive utilities.

Creating a Fairer System:

RAC’s approach to the CULT Pass goes beyond mere transactions and trading. The focus is on authentic engagement and community building. The data generated by the evolving orb will enable artists to reward fans with exclusive benefits such as pre-sale access and unreleased music. RAC aims to ensure that both the art and the audience are valued, while moving away from exploitative practices that can be found in certain aspects of the industry.

Shaping the Future:

The CULT Pass project represents an exciting opportunity to shape the future of artist-fan relationships and the music industry as a whole. RAC, in collaboration with HIFI Labs, has laid the foundation for a framework that can be applied not only to his own career but also to other artists with their unique audio and visual DNA, engagement styles, and communities. As they continue to refine and iterate on this technology, the possibilities are limitless.

Dedication

With the launch of the CULT Pass, RAC showcases his dedication to pushing the boundaries of music, technology, and community engagement. The dynamic and evolving nature of the NFT orb offers an immersive and personalized experience for Web3 supporters. By leveraging Web3 and AI, RAC empowers artists to take control of their creations while fostering authentic engagement with their dedicated fanbase. The CULT Pass represents a step toward a fairer and more inclusive music industry, where artists and fans can come together in a shared experience of belonging and creativity.

 
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