TL:DR:
- Crypto companies had a strong presence in last year’s Super Bowl, with ads from exchanges like FTX, Coinbase, and Crypto.com
- This year, crypto companies will have a much smaller presence, with only a few firms set to advertise during the game
- Despite a decline in crypto prices, a few firms, such as Limit Break and Bitbuy, will run ads to showcase their NFTs and focus on trust, respectively.
Super Bowl LVI was a goldmine for crypto companies last year, with the likes of FTX, Coinbase, and Crypto.com splashing millions on airtime to promote their services to the millions of viewers tuned in. However, it seems like this year’s Super Bowl LVII will not be as generous to the digital asset industry, with only a few firms set to make an appearance during the big game.
Despite the decline in crypto prices since Bitcoin hit around $42,000 last year, some companies are still hoping to represent the digital assets space. Web3 company Limit Break, for example, is set to air an advertisement during the first commercial break, showcasing its free-to-own NFT model for gaming. The ad will feature a QR code that serves as an introduction to the DigiDaigaku universe.
Canadian crypto exchange Bitbuy will return for the second year, but with a different message focused on trust. The company is doubling the length of its commercial to a full minute and replacing Kyle Lowry with Scottie Barnes. Turbotax will again reference crypto in its commercial with the addition of a Jason Sudeikis cameo. The executive vice president of ad sales for Fox Sports, Mark Evans, stated that there will be no representation for crypto companies at the upcoming Super Bowl.
The digital assets industry saw a reduction in headcount last summer due to the collapse of the Terra ecosystem. FTX has also fallen to the side due to the collapse of the company at the hands of Sam Bankman-Fried and his cohorts. Both Coinbase and Crypto.com trimmed their rosters. However, Binance CEO Changpeng Zhao stated that the company was still hiring despite the industry layoffs there are no plans by the company to do any Super Bowl Advertisements for this year either.
The executive vice president of ad sales for Fox Sports, Mark Evans, stated that there will be no representation for crypto companies at this year’s Super Bowl. It is possible that Limit Break’s advertisement may be classified as a gaming ad, but this has yet to be confirmed.
So, will this year’s Super Bowl be a crypto-free zone? Not quite. While it won’t have the same level of representation as last year, a few companies are still making their presence felt during the big game.
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