QuikTrip, the US convenience store chain, has joined the NFT craze and is giving away 1,000 Ethereum NFTs to celebrate the opening of its 1,000th store.
The NFTs are digital collectibles featuring a cartoonish “QT” character with randomly generated visual elements and the same red shirt as store employees, and some are even pictured chomping on hot dogs, burgers, and other foods available at QuikTrip.
While some companies have created robust brand loyalty approaches around NFTs, QuikTrip has no plans for rewards or future utility with its free digital keepsakes.
No Future Plans Yet for QuikTrip’s NFTs
Despite the growing interest in NFTs among mainstream companies, QuikTrip confirmed that it does not have any future plans around the assets for now. According to a company representative, “For our customers that have interest in the digital space, this is a fun and unique way to celebrate the opening of our 1,000th store.” While only about 30 of the free NFTs have been claimed so far, one is already listed on the OpenSea secondary marketplace for 1 ETH, or about $1,885.
Our commemorative Store 1️⃣0️⃣0️⃣0️⃣ Digital Collectibles are available NOW…FOR FREE!— QuikTrip (@QuikTrip) April 26, 2023
There’s only 1,000 of them, so claim yours before they’re gone: https://t.co/HKNullq0w6 pic.twitter.com/19E1utvOaG
Contrasting Approaches to Brand Loyalty
The pure focus on a free digital keepsake by QuikTrip comes in contrast to more robust brand loyalty approaches around NFTs and blockchain tokens from mainstream companies. Starbucks, for example, is rolling out a Web3 rewards platform on Ethereum scaling network Polygon called Starbucks Odyssey, with both free and premium NFTs in the mix, while bubble tea chain Boba Guys is building a rewards program on Solana. It remains to be seen how these various approaches to NFTs and blockchain-based brand loyalty will fare in the years to come, as more companies continue to explore these new technologies.
The NFT craze has taken the world by storm, with various brands entering the fray, offering perks and utilities. However, QuikTrip, which is a U.S. convenience store chain, has taken a different approach. The chain recently announced the launch of a free mint of digital collectibles that it will give away to commemorate its 1,000th store.
The free drop will include 1,000 Ethereum NFTs, with each featuring a cartoonish “QT” character with randomly generated visual elements and the same red shirt as store employees. Some even depict characters chomping on hot dogs, burgers, veggie wraps, and other quick eats that the chain offers.
Unlike other brands that offer perks and future utilities, QuikTrip has confirmed that there are no plans for future assets with these NFTs.
According to a press release, the Ethereum NFTs are “not intended for resale,” but they can be traded and sold like any other standard Ethereum NFT. Only about 30 of the free NFTs have been claimed so far, with one already listed on the OpenSea secondary marketplace for 1 ETH, or about $1,885.
While other mainstream companies such as Starbucks and Boba Guys have rolled out Web3 rewards platforms on Ethereum scaling networks with both free and premium NFTs, QuikTrip’s pure focus on a free digital keepsake comes in contrast to more robust brand loyalty approaches around NFTs and blockchain tokens from mainstream companies.
While QuikTrip’s approach to NFTs is not as robust as other mainstream companies, it remains an excellent way for the chain to engage with customers in the digital space and celebrate the opening of its 1,000th store.