•Nike has launched a new Web3 platform called .Swoosh that will offer Polygon-based NFT products.
• The firm acquired Web3 studio RTFKT in 2021 and released digital Nike sneakers as Ethereum NFTs in April.
• Nike plans to use the platform as a hub to launch virtual apparel like t-shirts and sneakers for avatars that can be used within Web3 games.
• It will also utilize Web3 tech to allow users to unlock real-world benefits, such as exclusive physical apparel or chats with pro athletes.
• The company plans to gradually let new users into the closed platform through the end of the year, ahead of a first NFT drop in January 2023.
In 2021, Nike made headlines when it acquired Web3 studio RTFKT and announced the launch of its new Web3 platform called .Swoosh. The company plans to use the platform as a hub to launch virtual apparel like t-shirts and sneakers for avatars that can be used within Web3 games. It will also utilize Web3 tech to allow users to unlock real-world benefits, such as exclusive physical apparel or chats with pro athletes.
The platform is set to gradually let new users into the closed platform through the end of the year, ahead of a first NFT drop in January 2023. Let’s take a closer look at what Nike’s new .Swoosh platform is all about.
What Is Nike’s .Swoosh Platform?
Nike’s .Swoosh platform is a Polygon-based NFT marketplace that will offer virtual apparel, shoes, and other products for avatars that can be used within Web3 games. The platform will also utilize Web3 tech to allow users to unlock real-world benefits, such as exclusive physical apparel or chats with pro athletes.
The platform is set to gradually let new users into the closed platform through the end of the year, ahead of a first NFT drop in January 2023.
Why Is Nike Launching .Swoosh?
There are a few reasons why Nike is launching .Swoosh. Firstly, the launch of .Swoosh will allow Nike to tap into the growing market for NFTs. Secondly, the platform will give Nike a way to connect with its customers in a more interactive way. And finally, the launch of .Swoosh will allow Nike to test out new technologies and business models in a controlled environment.
What Does This Mean for Nike’s Customers?
For Nike’s customers, the launch of .Swoosh means that they’ll soon be able to buy virtual versions of their favorite Nike products. They’ll also be able to unlock real-world benefits, such as exclusive physical apparel or chats with pro athletes. The platform is set to gradually let new users into the closed platform through the end of the year, ahead of the first NFT drop in January 2023.
Nike’s new .Swoosh platform is an exciting development for both Nike and its customers. The launch of .Swoosh will allow Nike to tap into the growing market for NFTs, while also giving customers a way to buy virtual versions of their favorite products and unlocking real-world benefits. The platform is set to gradually let new users into the closed platform through the end of the year, ahead of a first NFT drop in January 2023.
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