Nike’s New Metaverse Sneaker Design Competition Is a Game-Changer for Sneakerheads

•Nike will allow people to design and sell sneakers for the metaverse.

• Swoosh members will compete to create digital kicks with the brand’s design staff and bag a royalty cut.

• Nike states that its domain exists to “ensure it is a safe, trusted space” where members can collect virtual creations, “such as virtual shoes or jerseys.”

• The competition structure, as with the branded domain, will safeguard Nike’s ultimate ownership and oversight of activities.

• What remains unclear are details on just how this creator economy will work — the selection process, how to design collaborations will take place, and what percentage of revenue people receive — among other things.

Nike Makes Metaverse Announcement

Nike has just announced that it is opening its doors to allow people to create and sell sneakers for the metaverse. This is a huge development, as it will give people the opportunity to create and sell their own designs directly to Nike. Swoosh members will compete to create digital kicks with the brand’s design staff and bag a royalty cut.

This competition structure will safeguard Nike’s ultimate ownership and oversight of activities, but it remains unclear how this creator economy will work in practice. Details on selection processes, design collaborations and revenue sharing are still to be announced.

This is an incredibly exciting development for Nike fans and sneakerheads alike. Stay tuned for more information on how you can get involved in this groundbreaking new venture from Nike!

What Is the Metaverse?

In case you’re not familiar, the metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet. In other words, it’s a way for people to interact with each other and digital content in a virtual world. And now, thanks to Nike, you’ll soon be able to design your own sneakers for the metaverse!

How Will This Competition Work?

Nike has announced that Swoosh members will be able to compete to create digital kicks with the brand’s design staff. However, details on selection processes, design collaborations and revenue sharing are still to be announced. What we do know is that this competition structure will safeguard Nike’s ultimate ownership and oversight of activities in the metaverse.

Why Is This a Big Deal?

This is a huge development for Nike fans and sneakerheads alike. For years, people have been customize their own sneakers using various methods like painting or airbrushing. But now, thanks to Nike’s metaverse sneaker design competition, people will finally be able to create and sell their own sneaker designs directly to Nike! This is sure to be an incredibly popular venture, so make sure you stay tuned for more information on how you can get involved.

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