In a move that’s sure to make the McRib jealous, McDonald’s is celebrating Lunar New Year in the Metaverse. The fast food giant has teamed up with digital content creator Karen X Cheng to roll out an interactive campaign that utilizes cutting-edge technology like VR, AR, and 3D animation to bring the holiday to life.
The metaverse is the next big thing in the digital world, a virtual space where people can interact, play, and create in a whole new way. And what better way to jump into this exciting new frontier than by celebrating the Lunar New Year? That’s exactly what McDonald’s is doing, teaming up with digital artist Karen X Cheng to roll out an interactive campaign that brings the holiday to life in the metaverse. From VR zoos to cookery competitions, there’s something for everyone to enjoy in this tech-forward initiative. It’s a bold move by the fast food giant, but one that’s sure to be a hit with customers looking for a new and exciting way to celebrate the season.
The 30-second ad, based on Cheng’s pleasant childhood memories of Lunar New Year, features a QR code call-to-action that leads viewers to a variety of metaverse experiences, including virtual reality zoos, cookery competitions, and traditional Chinese games like Weiqi and Mahjong. The use of NeRF technology in the ad is particularly noteworthy, as marketers are increasingly relying on AI to create immersive experiences.
According to Elizabeth Campbell, McDonald’s senior director of cultural engagement strategy, the campaign is intended to celebrate the occasion and support the Asian American and Pacific Islander community. She said, “Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community.”
Digital storyteller and entrepreneur Karen X Cheng, who founded Karen X Inc., a business that specializes in developing interactive experiences, is thrilled to be working with McDonald’s on this metaverse celebration of the Lunar New Year. She hopes it will provide people with more opportunities to connect with friends and family during the holiday season and make enduring memories.
McDonald’s Lunar New Year Metaverse Experience is a unique way to celebrate the season, and it’s exciting to see companies like McDonald’s exploring the potential of the metaverse industry. With Karen X Cheng’s expertise in digital storytelling, this campaign is sure to be a McHit.