TL;DR:
- Doodles 2, the successor to the popular Ethereum NFT collection, has launched its Genesis Box, which contains tokenized digital wearable items and a beta pass for the upcoming platform. This platform aims to offer customizable avatars with tradeable digital clothes and multi-chain use cases, rather than just Ethereum PFPs.
- Doodles 2 is taking a cross-chain approach, bridging Ethereum NFTs like the Dooplicator and Genesis Box over to Flow, where the wearable NFTs are minted and can be traded. This approach was chosen for its ease of use for non-Web3-savvy collectors and ability to scale to potentially reach a broad audience.
- Doodles 2’s ultimate goal is to retain the NFT-driven “collecting ecosystem” at the heart of Doodles but build it out into an entertainment property that can take many shapes and forms. It will be a two-tiered model: Doodles 2 will focus on customization and user identity, potentially attracting millions of avatars, while the O.G. Doodles collection will provide more access, features, and benefits to holders.
Doodles, the popular Ethereum NFT collection, has been working on its successor project called Doodles 2. While Doodles 1 offered a collection of 10,000 pre-defined Ethereum PFPs, Doodles 2 focuses on customizable avatars with tradeable digital clothes and multi-chain use cases. The project is aimed at delivering potentially millions of NFT avatars.
To achieve this, Doodles has been taking several steps toward a broader launch, and the next step is the long-awaited opening of the Genesis Box. It is a tokenized bundle of digital wearable items that includes two pieces of digital apparel and a beta pass for the upcoming Doodles 2 platform. This will allow holders to customize full-body avatars, featuring the same kind of pastel, cartoonish pop that made the original Doodles such as eye-catching profile pictures (PFPs).
Doodles 2 was first announced in June 2022, and it aims to expand the Doodles IP with brand partnerships, events, a “very big flagship retail experience,” and social media content from animation studio Golden Wolf, which Doodles acquired earlier this year. Additionally, the project is partnering with musician Pharrell Williams, who serves as Doodles’ Chief Brand Officer, to release music drops.
As announced in January, Doodles 2 is a cross-chain experience that bridges Ethereum NFTs like the Dooplicator and Genesis Box over to Flow, where wearable NFTs are minted and can be traded. Doodles chose Flow for its ease of use for non-Web3-savvy collectors and its ability to scale to potentially reach a broad audience.
There has been growing tension between Doodles owners and the project’s leadership, with accusations of insufficient communication and lack of transparency about their plans. The situation escalated when a post from Doodles co-founder Jordan “poopie” Castro went viral in which he stated that the project was no longer an “NFT project” but rather attempting to build a leading media franchise.
While some Doodles holders have criticized this approach, Doodles CEO Julian Holguin defended the company’s growth and scaling of infrastructure, stating that they are rapidly expanding around their NFT-centric origins, but not moving away from them. Holguin emphasized that Doodles is now a major business and company with several projects underway, and will continue to use NFT technology as the connective tissue between everything they do.
The company’s goal is to retain the NFT-driven “collecting ecosystem” at the heart of Doodles, while building it out into an entertainment property that can take many shapes and forms. The upcoming Doodles 2 will focus on customization and user identity, aiming to attract a broad audience potentially with millions of avatars, as originally teased.
However, Doodles’ initial messaging around the scale of Doodles 2 may have been muddled, and bringing custom-made Doodles avatars to millions of users is ultimately a longer-term aim. Doodles CEO Julian Holguin has acknowledged that conveying those aspirations to NFT holders hasn’t always been easy, and some Doodles owners have accused the leadership of insufficient communication and not being transparent enough about how they’re executing those plans.
Despite the controversy, Doodles plans to retain the NFT-driven “collecting ecosystem” at the heart of Doodles but build it out into an entertainment property that can take many shapes and forms. The goal is to attract a broad audience, potentially with millions of avatars, as originally teased.
Doodles CEO Julian Holguin shared that Doodles 2’s ultimate goal is to retain the NFT-driven “collecting ecosystem” at the heart of Doodles but build it out into an entertainment property that can take many shapes and forms. It will be a two-tiered model: Doodles 2 will focus on customization and user identity, potentially attracting millions of avatars, while the O.G. Doodles collection will provide more access, features, and benefits to holders.
Holguin sees the original 10,000 NFTs as the “black card” of the Doodles ecosystem, borrowing a concept from the credit card industry. The original collection’s holders may benefit from planned projects that license NFT characters, while Doodles 2 NFT avatar owners won’t have the same option. Membership in the original collection will have benefits in that world, and if people fall in love with Doodles 2, Holguin thinks some will also want to own one of the originals.
Doodles 2’s approach to scale and expand its ecosystem to potentially millions of NFT avatars is an ambitious plan. The cross-chain approach and two-tiered model aim to retain the NFT-driven “collecting ecosystem” at the heart of Doodles but build it out into an entertainment property that can take many shapes and forms. However, the tension between the holders of the original collection and the leadership of Doodles, regarding communication and transparency around executing those plans, may need to be addressed to ensure the success of the Doodles 2 platform.
Thanks for reading Solanews , remember to follow our social media channels for more!