Nvidia Takes A Place In The Metaverse

The Chip manufacturer looks for new ways to earn in web3

Nvidia has recently announced its entry into the metaverse by introducing its metaverse-enabling software. The software focuses on industrial applications to the new technology that has been gaining attention for gaming, marketing, and business.

Ethereum miners used to be a major source of revenue for the chip maker but with the invention of the new proof-of-stake version of Ethereum those days seem to be dwindling down and the company is looking for new opportunities. Currently, it would seem the company believes a market is available for building out immersive manufacturing-design capabilities which would be based on its computing systems and built into an industrial-oriented metaverse

Nvidia and Omnichain utilizes Interactive avatars as well

Jensen Huang, CEO of Nvidia, stated that this idea is a “3D extension of the internet” and that it may be a bit of a departure from the main idea of a decentralized, blockchain-based offering that most metaverse projects promise. Jensen believes that the metaverse is not just something that can be accessed via VR headsets. He explained how he believes the metaverse is not just something that is made for humans.

“One of my favorite ways of enjoying the metaverse is a whole bunch of robots in the metaverse doing work and communicating with robots that are outside in the physical world. The physical world and the metaverse can be connected in a lot of different ways. It doesn’t just have to be humans, it can be machine to machine”

Nvida has a wholly different idea of what the metaverse should be and in essence that is what the metaverse is and why there is no real definition to the offering yet. There are so many ways the metaverse can be accessed and utilized and we are just getting to the beginning of the new technologies being built around the idea. Mark Zuckerberg changed the name of his company to meta because he believed in the social aspect of the metaverse and the potential for web3 advertisements and sales. Some use the metaverse as a new way to play video games and give the players more ownership. There are many ways the metaverse is being defined and the real definition of the tech is still years away.

There is indeed the fact that currently, the 3D worlds that are being created to offer shopping, gaming, and partying are struggling to keep an active user base. Meta is struggling to keep players as most don’t come back to their Horizon Worlds offering after the first month with only 10% of the worlds created for the project even being explored. Other projects like The Sandbox and Decentraland both have shown dismal numbers when it comes to populating their worlds, though both have refuted this.

What does that mean?

Jensen Huang, CEO of Nvidia,stated that this idea is a “3D extension of the internet” and that it may be a bit of a departure from the main idea of a decentralized ,blockchain-based offering that most metaverse projects promise. Jensen believes that the metaverse is not just something that can be accessed via VR headsets. He explained how he believes the metaverse is not just something that is made for humans.

“One of my favorite ways of enjoying the metaverse is a whole bunch of robots in the metaverse doing work and communicating with robots that are outside in the physical world. The physical world and the metaverse can be connected in a lot of different ways. It doesn’t just have to be humans, it can be machine to machine”

Nvida has a wholly different idea of what the metaverse should be and in essence that is what the metaverse is and why there is no real definition to the offering yet. There are so many ways the metaverse can be accessed and utilized and we are just getting to the beginning of the new technologies being built around the idea. Mark Zuckerberg changed the name of his company to meta because he believed in the social aspect of the metaverse and the potential for web3 advertisements and sales. Some use the metaverse as a new way to play video games and give the players more ownership. There are many ways the metaverse is being defined and the real definition of the tech is still years away.

There is indeed the fact that currently the 3D worlds that are being created to offer shopping, gaming, and partying are struggling to keep an active user base. Meta is struggling to keep players as most don’t come back to their Horizon Worlds offering after the first month with only 10% of the worlds created for the project even being explored. Other projects like The Sandbox and Decentraland both have shown dismal numbers when it comes populating their worlds, though both have refuted this.

 

A different focus

Nvidia is focusing on developing, testing, and managing AI-based robots and autonomous vehicles with their Isaac Sim and DRIVE projects respectively. The company is developing cloud-based services that are built for metaverse applications called Omniverse Cloud which is the first infrastructure-as-a-service offering by the company. This technology is currently being used by companies such as Siemens and the Croation luxury carmaker Rimac.

The metaverse initiative is new to the company but the company has “always understood that it is more than just a chip company” according to Rev Lebaredian, vice president of Omniverse and simulation technology at Nvidia. The software needed for creating on the metaverse may be a new arena for Nvidia but the company already has 3D collaborative tools under the Omniverse umbrella that are based on Pixar’s Universal Scene Description standard and has attracted 200,000 individual users and more than 700 companies since its launch in 2019.

The company knows of the metaverse ideas that are talking points currently, those of gaming, social media, and trade but not many are about industry. The company plans to utilize their technology to build upon that niche that has yet to be explored as the potential market opportunity for Omniverse is currently at $300 billion evenly split between hardware and software.This all depends on how the metaverse plays out in the future so in the meantime it may take a while Nvidia or any company for that matter to realize any type of return on these investments. 

The metaverse is vast and the ideas created for it are many, no matter what the future of the metaverse ends up being Lebaredian and Huang both believe that Nvidia will play some type of role in the building, maintenence , or evolution of the new technology.

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