Talented producers of hits from Bruno Mars and Beyoncé tapped for the project.
Kingship is a virtual metaverse band from Universal Music Group’s 10:22PM label created using Bored Ape NFTs. The group will release an album and set itself up for virtual concerts in the future. Currently UMG has contacted a pair of very real and successful music producers to help with the album. The two producers have created hits for superstars like Beyoncé, Jay Z, and Bruno Mars.
The producers in question are Chauncey ”Hit-Boy” Hollis and James Fauntleroy. The two hitmakers will take the roles of co-executive producers and songwriters behind the band. They will work together to create music for the Kingship NFT band. The band will use the music to create videos , perform in shows and participate in immersive online metaverse worlds.
Hit-Boy is very well-known and a three-time Grammy winner. Hit-Boy has produced hit singles for Beyoncé, Kanye West, Rihanna, Jay Z , and Ariana Grande. Fauntleroy has won four Grammys and has worked with some amazing talent as well including Beyoncé , Justin Timberlake, and Bruno Mars.
The Kingship group was created using a license from Jimmy”jimmy” McNiels, a notable collector. The band has been compared to the virtual band Gorillaz as that group uses cartoon apes for the singers as well.
Recently Kingship was promoted during a video that showcased their relationship with the M&Ms chocolate brand. The Kingship brand released its own NFT project that showcased 5000 pieces that were key cards providing special access to content and token-gated experiences.