Fractal Competitor now available
Gamestop, a leading video game and entertainment retailer, has just announced the official launch of its NFT marketplace. This new platform will allow gamers to buy, sell, and trade digital assets known as non-fungible tokens (NFTs). The company has been working on this project for some time now and is confident that it will be a success.
“We are excited to offer our customers a new way to engage with their favorite brands and gaming communities,” said Gamestop CEO George Sherman. “Our NFT marketplace will provide gamers with a safe and secure place to buy, sell, and trade digital assets, and we believe it has the potential to become the go-to destination for gamers around the world.”
The Gamestop NFT marketplace is powered by the WAX blockchain and will feature a variety of games and gaming-related items. Some of the first waves of items that will be available include in-game items from popular titles such as Rocket League, NBA 2K21, and Fortnite.
The GameStop marketplace is a way for the company to make up for the decline in game sales as the business hopes to be a major player in the game NFT market, rivaling that of Fractal which is founded by Justin Kan of Twitch.
“We are committed to giving our customers the best possible gaming experience, and that includes offering new and innovative ways to play,” said Gamestop President Tony Bartel. “Our NFT marketplace is just one example of how we are continually evolving to meet the needs of our customers.”
The Gamestop Marketplace will offer assets for games on the Immutable X platform such as God’s Unchained, Guild of Guardians, and Illuvium, other web3 games will have assets available on the marketplace as well.
Immutable X is a non-custodial exchange that allows for the buying, selling, and transferring of NFTs. The platform is designed to be fully compliant with international laws and regulations.
James Ferguson, CEO of Immutable made the following statement in regard to the marketplace:
“The launch of the GameStop Marketplace is a significant milestone for both Gamestop and Immutable, It marks the first time that a major retailer has entered the NFT space and is a strong validation of the work we’ve been doing to build the infrastructure for mainstream adoption of NFTs. Today’s launch of the GameStop NFT Marketplace means that we can now provide access to millions of additional NFTs, more of the top web3 games being developed today while maintaining a best-in-class experience for players,”
The Gamestop Marketplace is just one of many projects that the company has been working on in recent months as it looks to diversify its business. The company has also been working on a new streaming service called GameStop TV, which is expected to launch later this year.
The move into the NFT space is a logical one for Gamestop, given the increasing popularity of digital collectibles. It remains to be seen whether the company will be able to compete with the likes of Fractal and other established players in the space, but it is certainly off to a good start.
